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Description: Girl Scouts of the Chesapeake Bay 2008 Annual Report
Design: Deb Mackie
Photography: In-house photos by various photographers, all of council girls
Target Audience: Donors to the Council, Families, prospective donors and scouts
Printed by McClafferty Printing, Wilmington, DE

The goal for this annual report was to save printing costs, and also to create a marketing piece for recruitment and prospective donors. Not only did the "poster" format allow a cost savings of 50% over the previous year's annual report, it was well-received by all.

It also won Best In Show for Non-Profit Communications at the 2009 Association of Fundraising Professionals Philanthropy Day.

Click here to download the pdf file.