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Description: Franklin Mint Direct Mail Brochure
Design: Deb Mackie
Photography: Various in-house photographers, stock photos
Target Audience: Purchasers of asian-themed art, fans of Anna May Wong, old movie buffs

	Fans of this rather obscure screen star from the early days of motion pictures presented a small market. The dramatic photography and layout of this brochure drew other potential buyers into the mysterious world of Anna May Wong and her character "The Dragon Lady," widening its appeal to a larger market and bringing in sales that exceeded expectations.
Cover

Inside Spread

Back Cover